The Future of 360˚ Video: an exciting evening for enthusiasts and experts alike

September 5, 2017

LONDON – In an evening dedicated to 360˚ video content and related solutions an audience of both professionals and enthusiasts learned about the latest 360˚ video developments from a line-up of experienced industry specialists. The event was co-organised by the Realities Centre and by Blend Media, and hosted by Cocoon Networks London. Cocoon Networks London, is proud to have hosted this enriching event.



The event kicked off with a presentation delivered by John Holder, Head of Tech at the Realities Centre. The Realities Centre, situated here at Cocoon Networks London, was established in response to the lack of London-based AR- and VR-specific co-working spaces. Accelerator programmes for AR and VR hosted by the Realities Centre favour the growth of the sector and allow to explore new avenues for forthcoming technologies. The Realities Centre offers training opportunities and mentoring services to both novices and experienced developers, over and above providing funding to startups. Dr Holder introduced the audience to the Realities Centre before doing an overview of the 360° Video headsets currently available on the market. He also discussed the differences between VR and 360° Videos, in addition to describing the characteristics of volumetric content.



The floor was then taken by Rachel Dennis, Head of Marketing and Content at Blend Media. Blend Media is a technology platform facilitating the creation and publication of 360 ̊ contents for multinationals, agencies and publishers. Google, Intel, Orange Mobile, McCann, Chick-Fil-A, LADBible, Greenpeace and Volvo are only some of Blend Media’s customers. The platform allows these businesses to efficiently enhance Company‐consumer interactions by providing them with premium 360 ̊ video/VR footage; access to the largest international network of immersive content creators as well as Blend's digital marketing products. Amongst other things, Ms Dennis presented on ‘360° Stories’, an online device allowing for a quicker and simpler creation of interactive 360˚ video experiences.



Darren Emmerson, Co-founder and CCO of VR City, talked bout the company VR City shortly before showing a trailer of ‘Indefinite’ (‘Invisible’ in the USA), a documentary illustrating the suffering imposed on imprisoned immigrants attempting to oppose themselves against deportation from Britain. Mr Emmerson also showed a show reel summarising the work done by VR City.



Using HTC’s VIVE headset with Steam VR, members of the audience then experienced a demo Filmmaker Rich Mitchell had shot during the bank holiday weekend with an Insta360° Pro video camera.



During a 15-minute break attendees tried out 360° Video headsets…



Nina Salomons, Content Producer at VRFocus, shared with the audience the importance of the VRFocus Diversity Initiative, a project aiming to enhance diversity within the technology sector. This programme offers support and training opportunities for underrepresented groups in the sector including women, less able individuals, the LGBT community, and Ethnic minorities.



The event was concluded by an enriching Q&A on the impact that 360° video technology is expected to have on the way stories are told and on how narratives are built.

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